Liyang Zhou

I am an Assistant Professor of Marketing at Bocconi University. My research focuses on sustainability marketing, energy and environment, and digital economics, with a particular interest in how regulations and public events shape consumer behavior and firm conduct. I study topics like consumer responses to environmental standards, how eco-movements translate into shifts in consumption behavior, and how political events and digital platform incentives alter consumption patterns. I received my Ph.D. in Economics from the University of Pittsburgh.