Behaviors as a lever of the ecological transition

Image of Economic evaluation of the social benefits of district heating in Italy and Lombardy
Hybrid event - Room AS01 via Roentgen 1
Geo Observatory

The event will be held in Italian

The modification of individual behaviors is one of the most relevant dimensions for the ecological transition, capable of modifying the demand for consumer products / services in a logic of greater efficiency in the use of resources and sustainability. Policies that act on the demand side can allow the achievement of relevant objectives in different sectors, although they are often overshadowed. Businesses can also contribute to changing consumption choices, by acting on pricing and, more generally, on the differentiation of the offer based on sustainability criteria. Correct information on the characteristics of the products / services and on the forms of pricing and the more general pricing mechanisms, as well as the introduction of innovative tools based on rewarding and gamification, is subject to experimentation and analysis, in particular, in the utilities and of transport, despite having a wider application potential.
During the meeting, policies, strategies and measures aimed at triggering virtuous behavior in a plurality of sectors will be explored.

Marco Percoco, Direttore GREEN - Università Bocconi

Edoardo Croci, Coordinatore Tavolo Policy Osservatorio Green Economy – GREEN Università Bocconi

Andrea Alemanno, Principal - Ipsos Strategy3
Lorenzo Bertuccio, Presidente – Associazione Euromobility
Anna Castiglione, Ricercatrice in Psicologia Climatica – Aronlab, Università della California, San Diego
Andrea Lanuzza, General Manager Operations – Gruppo CAP
Giovanni Perrone, Chief Executive Officer – ACEL Energia

The participation is free and doesn’t require a fee. Online registration is required.

It will be possible to participate to the event in present or online via Zoom stream.

To participate in person, please register at the following link:

To receive the Zoom link, please register at the following link: