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Urban and metropolitan intermodality: people and goods in integrated mobility systems
The workshop will explore the adoption of intermodal systems in urban and metropolitan areas, gathering input on regulatory, economic, technological, and policy aspects.
Zhou Liyang
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Liyang Zhou
I am an Assistant Professor of Marketing at Bocconi University. My research focuses on sustainability marketing, energy and environment, and digital economics, with a particular interest in how regulations and public events shape consumer behavior and firm conduct. I study topics like consumer responses to environmental standards, how eco-movements translate into shifts in consumption behavior, and how political events and digital platform incentives alter consumption patterns. I received my Ph.D. in Economics from the University of Pittsburgh.
Dialogues on Economics' Law
Webinar organized by the Observatory on Public Procurement and Sustainability, GREEN.