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Events and performing arts

Festivals, cultural initiatives, performing arts institutions

  • Teatro alla Scala (2013)

    Client: Fondazione Teatro alla Scala
    Research team: Paola Dubini, Ilaria Morganti, Giulia Cancellieri

    During the last month of January, the Board of the Theater has asked ASK Research Center at Università Bocconi to evaluate the impact of the Theater and of the Academy  on the city of Milano and on Italy. The research has been financed by Fondazione Banca del Monte di Lombardia.The study has analysed the theater and the Academy from two complementary perspectives:  

    • As a prestigious cultural institution, pursuing a public function of preservation, education, enhancement of Opera and of the Italian Opera in particular;

    • As a  sustainable economic player, producing and performing high quality titles appreciated by the public, able to gather adequate economic resources from ticketing and sponsorship to finance its activity

      The value generated by la Scala. Synthesis of results
      Paola DubinI

      The value created by Teatro alla Scala
      Paola Dubini, Ilaria Morganti, Giulia Cancellieri, Marta Inversini, Milo Cilloni
      Presentation, May 22nd 2013

 

  • Expo 2015 (2011)

    Client: Expo 2015 S.p.A.
    Scientific supervisors: Stefano Baia Curioni, Paola Dubini

    The sustainability of visitors' flows in the main cultural hubs of Milan and province. The study aims to assess the capacity of the main cultural hubs of Milan and its province (museums, galleries, palaces, monuments, etc.) to support considerable inflows of visitors as a precondition for the realization of package tours and their subsequent promotion. On the basis of the information gathered about the characteristics of each site and its tourism inflows, of the identification of the sites attracting more visitors (the target sites) and the estimates of the maximum flows allowed by the corresponding features, the study proposes to define the scenario assumptions for 2015, suggesting some possible interventions aimed at increasing the attractiveness of the target sites and hub sites.
 
  • The impact of the MITO SettembreMusica Festival in Milan (2010)
    Customer: MITO SettembreMusica
    Research team: Severino Salvemini (Scientific supervisor), Ilaria Morganti, Massimiliano Nuccio
    Since the first edition of Festival MITO, it was considered important to integrate the design of musical events with ad hoc researches aimed to investigate different aspects of the event. In particular the first year it has been observed the behaviour of the public attending the events through an analysis investigating the interests, the artistic tastes, the motivation to participate, the accrued expectations, the perception, the willingness to pay and many other aspects linked to the vital records (age, gender, provenance, occupation, education title, etc.) and to the ways to participate in events (how to select shows, autonomous participation or in groups, with friends or relatives, choice of schedules, etc.).
    During the second edition the monitoring work of the Festival was focused on completely different issues.In the light of a thorough knowledge of the musical context in Milan, the characteristics that distinguish it, the resources that characterize it and the limitations that reduce the chances of success in an international context, it was assessed how MITO could fit into that scenario and become aninterlocutor for the valorization of the system and its assertion.In particular, emphasis was placed on the theme of musical education that is one of the most pronounced criticality: the perception, very often real, of a non-proper musical training inhibits the participation of people to a certain type of event, judged astoo high in cultural level, segmenting the audience in a defined way.
    Even at the third edition it was chosen to reflect on the possibility of launching a new study program, this time to assess the economic impact of the festival, that is the fallout of a given event on the economy of the territory it occupies.The concept of economic impact represents one of the components that are generally considered to assess the significance of an event along with other factors such as the cultural, environmental and social impact.The assessment of the economic impacts represents one of the themes around which the academic debate is more heated. On the one hand it recognizes the urgent need to demonstrate whether cultural investments represent an opportunity for the area in economic terms; on the other hand, however, it is possible to sense the marginality of the economic factor as a parameter for assessment of an artistic project whose consequences affect in a moresignificant and extended way the cultural, social and political dimension of a community and a place.
 
  • Fondazione Teatro di Pisa (2010)
    Client: Fondazione Teatro di Pisa
    Research team: Stefano Baia Curioni (Scientific supervisor), Ilaria Morganti (Coordinator), Umberto Angelini, Alex Turrini
    Study for the restructuring and organizational redefinition of Fondazione Teatro di Pisa. The Theatre of Pisa has long been facing a sustainability problem, which if overly prolonged may compromise the regular running of activities and hence the very role of the Theatre as cultural institution of the city.
    The study aims to analyze the economic and organizational dimension of the Theatre to reach the definition of a new organizational structure that would allow an optimization of working conditions, ensure continuity to programming and a full utilization of the theatre by its community.
 
  • Festival delle Passioni di Mantova (2009)
    Client: ARCI Mantova
    Research team: Stefano Baia Curioni (Scientific supervisor), Ilaria Morganti, Massimiliano Nuccio
    The city of Mantova has invested significant resources and energies to consolidate its cultural system, trying to build its image on the protection and enhancement of its renowned cultural heritage. The overall dimension of the investments, on the one hand, and the decreasing availability of economic resources, on the other, has made it necessary to reflect upon the spillovers that these choices produce on the local area, in order to define proper development strategies.
    What is more interesting to understand, in a cultural planning perspective, is how a new event like the Festival delle Passioni can become part of the scenario.
    The research aims at: (1) reconstructing the management and organization processes, analysing if the festival generates new opportunities for the local production system; (2) verifying the degree of rootedness of the event in the local area, the job opportunities and the possibilities of professionalization that the festival creates; (3) observing the reaction of the public for an event mixing food and music and studying the relationship between music and enogastronomic consumption.
     

  • The role of the Turin-Milan International Music Festival (MITO) in the educational music system (2009)

    Client: MITO SettembreMusica
    Research team: Severino Salvemini (Scientific supervisor), Ilaria Morganti, Massimiliano Nuccio

    Strategic directory for an integrated development with the local music system.

 

  • The impact of the Napoli Teatro Festival (2008)

    Client: Fondazione Campania dei Festival
    Research team: Severino Salvemini (Scientific supervisor), Ilaria Morganti, Massimiliano Nuccio
    In cooperation with: Gianluigi Mangia, Paolo Canonico, Gianfranco Giordano (Università Federico II, Napoli)

    Impact analysis of the festival on the city of Naples.

 

  • The impact of the MITO SettembreMusica Festival in Milan (2007)

    Client: MITO SettembreMusica
    Research team: Severino Salvemini (Scientific supervisor), Ilaria Morganti, Massimiliano Nuccio, Alessandro Rubini

    Audience profile and impacts of the festival on the city. ASK research centre monitored the first edition of MITO SettembreMusica music festival in September 2007 in an effort to investigate the social and cultural economic impacts of a new and complex entertainment event on the Milan metropolis.
    The research analyzes the impact of MITO SettembreMusica on the city and identifies some lines of action to include the possible next editions of MITO SettembreMusica in a systematic framework and to raise the quality of the show.

 

  • From the earth, beyond the sky (2006)

    Client: Associazione Milano per la Scala
    Scientific supervisor: Severino Salvemini
    Researcher: Lorenzo Bizzi

    Feasibility study and socio-economic impacts of a new festival of sacred music in Milan.

 

  • Lyric-symphonic foundations in Italy (2006)

    Client: Arcus SpA
    Scientific supervisor: Roberto Ruozi
    Research team: Giovanni Tomasi (IAFC, SDA Bocconi), Gianfranco Stamerra (SDA Bocconi), Marco Morelli (SDA Bocconi), Severino Salvemini (IOSI, Università Bocconi), Barbara Slavich (ASK Bocconi), Anna Merlo (IPAS, Università Bocconi), Claudia Tacchino (IPAS, Università Bocconi), Alberto Zanardi (IEP, Università Bocconi), Federico Mantovanelli (Università Bocconi), Ilaria Morganti (ASK Bocconi)

    Reviewing of the principles of governance for lyric-symphonic foundations in Italy.